Where passion meets delicious innovation

Introducing Think Flavour: We’re thrilled to introduce Think Flavour, a food innovation company founded by Nicki Russell, a seasoned food developer and innovator with a contagious passion for creating mouth-watering delights that bring people together.

The Range: With years of experience in the food industry, Nicki has taken the bold step of launching three innovative ranges: Pimp my Braai, Pimp my Mayo, and Pimp my Party. All three punch above their weight and bring new concepts to the table.

Our motto and partner: Our motto is simple: Innovate. Elevate. Celebrate. We believe that good food should be accessible to everyone, easy to prepare and always delicious, and that every meal is a chance to connect with others. We’re also proud to partner with Six Dogs Distillery going forward, a collaboration where we can both learn from each other and grow together.

Meet Nicki

Our founder, Nicki Russell is a passionate foodie with deep experience in food innovation and product management. Nicki is the mastermind behind Think Flavour. Her commitment to quality and creativity is evident in every product Think Flavour offers, ensuring that Think Flavour becomes a beloved brand among food enthusiasts and professionals alike. Her vision continues to shape the future of food, as she tirelessly works to bring unique and exciting flavours to the forefront of the culinary scene.

Meet the Team

CHARLES BRYANT

Entrepreneur and founder of Six Dogs Distillery, Charles Bryant emphasises innovation and the creation of synergies across different sectors.

GLENN BRYANT

Based in the Netherlands, Glenn Bryant is an experienced investor and entrepreneur who is ready to introduce Think Flavour in Europe and globally.

NICOLE PORTEOUS

Nicole Porteous is an experienced marketer whose expertise is in both local and international sales, emphasising strong customer relations.

BIANCA STALS

With broad experience in finance and critical attention to detail, Bianca Stals commands the finance, admin and operations of Think Flavour.

We want to change the way you eat

Eating is one of life’s great pleasures and at Think Flavour we believe that every bite should be a delight. That’s why we’ve dedicated ourselves to crafting extraordinary flavours that elevate everyday meals into unforgettable experiences. After months of perfecting our Pimp my Mayo and Pimp my Braai recipes, we’ve created a range of flavours that South Africans love. Starting with the perfect base notes of onion and garlic, we then carefully blend in selected herbs, spices, acidity, and sweetness. The result? Depth, balance, and pure deliciousness. Our mission is to make your everyday cooking life easier, save you time and hassle and mostly to ensure that you have more fun when it comes to blending, cooking and eating. Our Pimp my Party range takes the flavours of the world’s most loved cocktails and turns these into irresistible, alcohol-free, gummies. All our products are GLUTEN FREE

Think Flavour encourages food enthusiasts to embark
on a delicious journey of discovery and enjoyment.

Introducing Nicki Russell

Pimp My Braai

R249.00

Pimp my Braai – This is a unique marinade that transitions from dry to wet, perfect for enhancing your braai experience. Starting as a dry seasoning, it transforms into a wet marinade within 20 minutes upon contact with meat, poultry, fish or vegetables. With a tenderizer included, the flavours elevate your braai to new heights.  Also perfect for use in air-fryers, with oven roasts or in the pan.

Apart from the flavour sensations themselves, Pimp my Braai offers the following benefits:


The dry seasoning adheres better to the meat’s surface for deeper flavour penetration

Less moisture during the initial stages and overall greater moisture control

Ability to adjust the flavour profile and intensity to suit your taste and for greater flexibility

Pimp My Mayo

R159.00

Pimp my Mayo – Transform your go-to mayonnaise from ordinary to extraordinary! Start by clearing out your fridge of half-used, old flavoured mayos. All you need is your favourite mayo, and to this you simply mix in your choice of Pimp my Mayo seasoning, in the exact quantity you require, to enhance burgers, fries, chicken, cold cuts, salads and sandwiches.

Pimp My Party

R210.00

Pimp my Party combines the magic of a cocktail with a well-loved sweet, the gummy. These fun, gourmet adult treats deliver a flavour-packed taste experience that elevates the everyday gummy into something exceptional. Pimp my Party gummies taste exactly like some of the world’s favourite alcoholic cocktails – Strawberry Daiquiri, Pina Colada and Passion Fuit Martini, with a special shout-out to that South African favourite: Brandy and Coke. Despite this, they are all completely alcohol free. They can therefore be enjoyed by everybody and at any time of the day or night. Enjoy a cocktail in a novel, joyous, edible form, with none of the guilt!

How We Work

At Think Flavour we focus on finding fresh, innovative, and sometimes disruptive, ideas in food, so that we are able to offer taste, textures and concepts that haven’t been done before.

AWESOME

That’s you, our customer

INNOVATE

What makes us get up early

ELEVATE

What we do to vanilla

CELEBRATE

When you are satisfied

Stockists in SA

Deli’s & Cafes

Outlets

Outlets (Extended)

Pick n Pay Family

Butcheries

We believe that good food should be available to everyone and that every meal is a chance to connect with others.

- Nicki Russell, CEO Founder -

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