Where passion meets delicious innovation
Introducing Think Flavour:
We’re thrilled to introduce Think Flavour, a food innovation company founded by Nicki Russell, a seasoned food developer and innovator with a contagious passion for creating mouth-watering delights that bring people together.
The Range: With years of experience in the food industry, Nicki has taken the bold step of launching three innovative ranges: Pimp my Braai, Pimp my Mayo, and Pimp my Party. All three punch above their weight and bring new concepts to the table.
Our motto and partner: Our motto is simple: Innovate. Elevate. Celebrate. We believe that good food should be accessible to everyone, easy to prepare and always delicious, and that every meal is a chance to connect with others. We’re also proud to partner with Six Dogs Distillery going forward, a collaboration where we can both learn from each other and grow together.
The Range: With years of experience in the food industry, Nicki has taken the bold step of launching three innovative ranges: Pimp my Braai, Pimp my Mayo, and Pimp my Party. All three punch above their weight and bring new concepts to the table.
Our motto and partner: Our motto is simple: Innovate. Elevate. Celebrate. We believe that good food should be accessible to everyone, easy to prepare and always delicious, and that every meal is a chance to connect with others. We’re also proud to partner with Six Dogs Distillery going forward, a collaboration where we can both learn from each other and grow together.
Meet Nicki
Our founder, Nicki Russell is a passionate foodie with deep experience in food innovation and product management.
Nicki is the mastermind behind Think Flavour. Her commitment to quality and creativity is evident in every product Think Flavour offers, ensuring that Think Flavour becomes a beloved brand among food enthusiasts and professionals alike.
Her vision continues to shape the future of food, as she
tirelessly works to bring unique and exciting flavours to
the forefront of the culinary scene.
Meet the Team
CHARLES BRYANT
Entrepreneur and founder of Six Dogs Distillery, Charles Bryant emphasises innovation and the creation of synergies across different sectors.
GLENN BRYANT
Based in the Netherlands, Glenn
Bryant is an experienced investor
and entrepreneur who is ready to
introduce Think Flavour in Europe
and globally.
NICOLE PORTEOUS
Nicole Porteous is an
experienced marketer whose
expertise is in both local and
international sales, emphasising
strong customer relations.
BIANCA STALS
With broad experience in finance and critical attention to detail, Bianca Stals commands the finance, admin and operations of Think Flavour.
We want to change the way you eat
Eating is one of life’s great pleasures and at Think Flavour we believe that every bite should be a delight. That’s why we’ve dedicated ourselves to crafting extraordinary flavours that elevate everyday meals into unforgettable experiences.
After months of perfecting our Pimp my Mayo and Pimp my Braai recipes, we’ve created a range of flavours that South Africans love. Starting with the perfect base notes of onion and garlic, we then carefully blend in selected herbs, spices, acidity, and sweetness. The result? Depth, balance, and pure deliciousness.
Our mission is to make your everyday cooking life easier, save you time and hassle and mostly to ensure that you have more fun when it comes to blending, cooking and eating.
Our Pimp my Party range takes the flavours of the world’s most loved cocktails and turns these into irresistible, alcohol-free, gummies.
All our products are GLUTEN FREE
Think Flavour encourages food enthusiasts to embark
on a delicious journey of discovery and enjoyment.
Introducing Nicki Russell
Products (Pimp my Mayo and Pimp my Braai)
The Partners
The New Pimp my Party Range
Interview with Nicole Porteous
Pimp My Braai
R60.00
R60.00
R60.00
R60.00
R249.00
Pimp my Braai – This is a unique marinade that transitions from dry to wet, perfect for enhancing your braai experience. Starting as a dry seasoning, it transforms into a wet marinade within 20 minutes upon contact with meat, poultry, fish or vegetables. With a tenderizer included, the flavours elevate your braai to new heights. Also perfect for use in air-fryers, with oven roasts or in the pan.
Apart from the flavour sensations themselves, Pimp my Braai offers the following benefits:
The dry seasoning adheres better to the meat’s surface for deeper flavour penetration
Less moisture during the initial stages and overall greater moisture control
Ability to adjust the flavour profile and intensity to suit your taste and for greater flexibility
Pimp My Mayo
R40.00
R40.00
R40.00
R40.00
R159.00
Pimp my Mayo – Transform your go-to mayonnaise from ordinary to extraordinary! Start by clearing out your fridge of half-used, old flavoured mayos. All you need is your favourite mayo, and to this you simply mix in your choice of Pimp my Mayo seasoning, in the exact quantity you require, to enhance burgers, fries, chicken, cold cuts, salads and sandwiches.
Pimp My Party
R50.00
R50.00
R50.00
R50.00
R210.00
Pimp my Party combines the magic of a cocktail with a well-loved sweet, the gummy.
These fun, gourmet adult treats deliver a flavour-packed taste experience that elevates the everyday gummy into something exceptional.
Pimp my Party gummies taste exactly like some of the world’s favourite alcoholic cocktails – Strawberry Daiquiri, Pina Colada and Passion Fuit Martini, with a special shout-out to that South African favourite: Brandy and Coke. Despite this, they are all completely alcohol free. They can therefore be enjoyed by everybody and at any time of the day or night.
Enjoy a cocktail in a novel, joyous, edible form, with none of the guilt!
How We Work
At Think Flavour we focus on finding fresh, innovative, and sometimes disruptive, ideas in food, so that we are able to offer taste, textures and concepts that haven’t been done before.
AWESOME
That’s you, our customer
INNOVATE
What makes us get up early
ELEVATE
What we do to vanilla
CELEBRATE
When you are satisfied
Stockists in SA
Deli’s & Cafes
- Chardonnay Deli, High Constantia
- The Blue Cafe, Tamboerskloof
- Molly & Mason
- Foodbarn Noordhoek
- Foragers Deli, Scarborough
- Carry Me Home Deli, Kleinmond
- Farm Grocer @ Laborie
- Makadas, Ladismith
- Eat @ Deli Paarl
- M.Eat Biltong & Deli Stellenbosch
- M.Eat Biltong & Deli Clara Anna Fontein, Durbanville
- M.Eat Biltong & Deli Struisbaai
- M.Eat Biltong & Deli Optenhorst Centre, Paarl
- M.Eat Biltong & Deli Tygervalley
Outlets
- OK Grocer Claremont
- Constantia Wines & Craft Spirits
- Spar Van Riebeeckshof
- Spar Seapoint
- Spar Rosmead
- Spar Westerford
- Spar Royal Ascot, Tableview
- Spar Bergvliet
- Spar Robertson
- Sunningdale Superspar
- Oakhurst Spar, Houtbay
- Sunningdale Spar
- Langebaan Spar
- Shell Express North Worcester and Worcester Express North
- Malmesbury SuperSpar
- Boston Spar
- Haasendal Spar
- Spar Swellendam
- PNP Parow
- Yzerfontein Spar
- Darling SuperSpar
Outlets (Extended)
- Spar Langebaan
- Shoprite Parow
- OK Minimark VanRhynsdorp
- OK Minimark Mosselbay
- Vredekloof Spar
- Uitzicht Spar
- Eastcliff Kwikspar, Hermanus
- Durbanville Kwikspar & Tops
- Stilbaai Spar
- Bredasdorp Spar
- Paul Roos Kwikspar, Stellenbosch
- Ceres Superspar
- Paradyskloof Kwikspar & Tops, Stellenbosch
- Die Boord Superspar, Stellenbosch
- Die Neelsie Kwikspar
- St Helena Bay Spar & Tops
- Die Neelsie Kwikspar, Stellenbosch
- Boston Spar, Belville
- Sonstraal Spar, Durbanville
Pick n Pay Family
- PNP Family Robertson
- PNP Family Soneike Kuilsrivier
- PNP Plumstead
- PNP Family Willowbridge
- PNP Family Steenberg
- PNP Graanendal, Durbanville
Butcheries
- Bergdale Meat Products
- Ryan Boon Newlands
- Village Butcher, Tokai
- Die Braaigat, Kuilsrivier
- Delico Meat & Farmstall, Klapmuts
- Die Boer & Butcher Durbanville
- Yuppiechef 21 stores nationally
- Spar Baillie Park
- PNP Brackenhurst Alberton
- PNP Brackenhurst Alberton
- PNP Honey Junction Randburg
- Pretoria - Mondanette Butchery Irene
- Saxby SuperSpar
- Monument Park SuperSpar
- PnP Towers
- PnP Azalea Park
- PnP Farramere
- Spar Robert Broom Krugersdorp
- PNP Oakfields Eastrand
- PNP Northcliff Square JHB
- PNP Waverley Pretoria
- Fleisherei, Centurion, PTA
- The Pantry, Rosebank
- Midstream Superspar
- Pnp Van der Hoff
- PnP Wilro Park
- SuperSpar Monument Pretoria
- PNP Wilrow Park Roodepoort
- PNPO Ferndale Randburg
- PNP Epsom Downs JHB
- SuperSpar Midstream
- MeatWorld outlets
- Baillee Park Superspar
- PnP Harties
- PnP Ferndale on Republic
- PNP Family Heugh Rd PE
- PNP Grahamstown
- Despatch Superspar
- Vincent Superspar
- Our Superspar
- PNP Family Sedgefield
- Continental Butchery Newton Park Port Elizabeth
- Walmer Superspar
- Acres Spar
- Lavender Blue Market
- Harvest Moon Deli
- Sunridge Superspar
- Continental Deli Walmer Port Elizabeth
- Waterfront Superspar
- Jeffreys Bay Superspar
- Nahoon Superspar
- PNP Family Walmer
- PNP Family Queenstown
- Continental Deli Sunridge Port Elizabeth
- PNP Family The Avenues KZN
- PNP Family Athlone Circle PMB KZN
- PNP Ballito Family Junction
- Wozza’s Amamzintoti
- Soozi’s Deli, Kokstad
- PNP Kingsburgh
- PNP Westville Junction
- PNP Family Kingsburgh KZN
- PNP Family Hilton
- PNP Galleria Amamzimtoti
- Kwikspar Balito
- PNP Kokstad
- PNP Athlone Circle
- PNP Family Vanderhof Park Potchefstroom
- PNP Family Azaleapark Rustenberg
- SuperSpar Bailey Park Potchefstroom
- PNP Family Harties
- PNP Harties Hartebeespoortdam
- Superspar Grove
- Pick n Pay White River
- Vleis Paleis Butchery
- Yuppiechef
- www.thinkflavour.co.za
