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Innovative

Innovate
Elevate. Celebrate
Innovate. Elevate. Celebrate.
Innovate. Elevate. Celebrate. Innovate.
Celebrate. Innovate. Elevate.
Celebrate. Innovate.
Elevate.


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Pimp my Pantry™

Launching Now

Introducing Pimp my Pantry: Where Passion Meets Delicious Innovation

We’re thrilled to introduce the Pimp my Pantry range from Think Flavour, a food innovation company founded by Nicki Russell, a seasoned food developer and innovator with a contagious passion for creating mouth-watering delights that bring people together.

Pimp my Pantry range

With years of experience in the food industry, Nicki has taken the bold step to kick off the Pimp my Pantry offer with an innovative Pimp my Braai and Pimp my Mayo ranges. We’re also proud to partner with Six Dogs Distillery going forward, a collaboration where we can both learn and grow together.

Our Debut and Motto

We’re starting with two excitingranges that punch above their weight, with many new ideas still to come.. Our motto is simple: Innovate. Elevate. Celebrate. We believe that good food should be accessible to everyone and that every meal is a chance to connect with others.

Pimp my Braai™

This is a dry to wet marinade for pimping your braai. It begins as a dry seasoning and on contact with meat, chicken, or veggies turns into a wet marinade in under 20 minutes. With a built in tenderiser, the flavours take your braai to the next level.

Pimp my Mayo™

Elevate a bland mayo with a choice of four next-level flavours. Declutter the fridge, keeping only your favourite mayo. Add one of the Pimp my Mayo dry seasonings to create your own range of delicious mayos or sauces. Transform Burgers, Salads and fries in only one spoonful of goodness.

Pimp my Party™

Coming soon. Pimp my party changes the way we celebrate. A mouth watering explosion of taste. Watch this space -we can’t wait to bring out this creation

Pimp my Braai™

A Dry to Wet Marinade

A delicious dry marinade that becomes wet when added to meat, fish, poultry. Apart from the flavour sensations off the braai, the following also applies;

  1. Enhanced flavour penetration: The dry seasoning can adhere better to the meat’s surface and give a deeper flavour
  2. Moisture control: It allows for less moisture during the initial stage, but within 20 minutes a deeply flavoured wet marinade has the meat, chicken or veggies ready to braai
  3. Flexibility: You can adjust the flavour profile and intensity to your own taste
Red Wine, Rosemary & Porcini Mushroom

A combination that is oh so good. Red wine forms a subtle base with the rosemary and mushroom giving a deep earthy note to the spice. Just perfect on any red meat. Add a splash of red wine to the spice for extra red wine notes.

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South African Smokey BBQ

This is truly the South African flavour of dreams! It is full of the typical notes we all love in a braai, smokey, meaty and full of flavour.

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Sweet & Sticky Korean BBQ

For those who like something spicy we have developed the sweet and sticky Korean BBQ. Cayenne pepper, chilli and ginger make up the base of this flavour with a sweet note to balance.

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Tuscan Italian Garlic Tomato & Herb

We have combined tomatoes, garlic, rosemary, thyme and parsley to deliver the classic Italian flavour bomb.

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Pimp my Braai Gift Pack

All four exciting flavours in one full house Flavour Collection

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Pimp my Mayo™

From bland to grand

Elevate your favourite mayo from bland to grand. But first declutter your fridge with half used old flavoured mayos. You just need your favourite mayo and to that you add Pimp my Mayo seasonings to elevate burgers, fries, chicken, cold meat, salad and sarmies

South African Smokey BBQ

Product Details

“Imagine that delicious ‘fresh off the braai” smokey taste. This is exactly that, but even better with the creamy mayo notes.

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Peri Peri and Spanish Lime

Product Details

A new twist on a classic flavour combination. The zesty lime flavours add that fresh zing to any of you favourite meals.

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Garlic and the best Italian Herbs

Product Details

Who doesn’t love garlic? And of course Italian herbs and garlic is a marriage made in heaven. Try this with any of your classic flavours for a twist of deliciousness.

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Porcini Mushrooms & Black Truffles

Product Details

This takes flavour to a whole new level. Rich and full, the combination of truffle and porcini mushroooms adds that umami note that kicks your socks off and leaves you wanting more.

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Pimp my Mayo Gift Pack

Product Details

All four exciting flavours in one full house Flavour Collection

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How We Work

At Think Flavour, we focus on finding fresh innovative and sometimes disruptive ideas in food, so that we are able to offer taste, textures and concepts that haven’t been done before

Awesome

That’s you, our customer

Innovate

What makes us get up early

elevate

What we do to vanilla

celebrate

When you are satisfied

Team

Who We Are

Our success depends on the strength of our team. We are privileged to have this team with us as we begin our journey as a start-up in food innovation.

NICKI RUSSELL

CEO & Founder

Glenn Bryant

Sales Europe

Nicole Porteous

Sales SA

Bianca Stals

Finance

Charles Bryant

Director

We want to change
the way you eat

Eating is one of life’s great pleasures and at ‘Think Flavour’ we believe that every bite should be a delight. That’s why we’ve dedicated ourselves to crafting extraordinary flavours that elevate everyday meals into unforgettable experiences.

After months of perfecting our recipes, we’ve created a range of flavours that South Africans love. Starting with the perfect base notes of onion and garlic, we then carefully blend in selected herbs, spices, acidity, and sweetness. The result? Depth, balance, and pure deliciousness.

Our mission is to make your everyday cooking life easier, save you time and hassle and mostly to ensure that you have more fun when it comes to blending, cooking and eating

Contact

Keep In Touch

Tel.: +27 (83) 290-2661

Cape Town. south Africa

nicki@thinkflavour.co.za

Stockists in SA

Western Cape

Chardonnay Deli, High Constantia – has stock

The Blue Cafe, Tamboerskloof

Spar Palm Grove, Durbanville

Constantia Wines & Craft Spirits

Ryan Boon Meats Newlands

Spar Rosmead

Spar Westerford

Spar Sea Point

Spar Royal Ascot, Tableview

Hartlief Deli, Constantia

The Village Butcher, Tokai

Die Braaigat, Kuilsrivier

Deli-Co Meat, Klapmuts

Spar van Riebeeckshof, Belville

Bergdale Butchery, Retreat

Foodbarn Deli, Noordhoek

Oakhurst Spar, Houtbay

Yuppiechef 21 stores nationally

Gauteng

Retailer 1

Retailer 2

Retailer 3

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Online in SA

Yuppiechef

www.thinkflavour.co.za

In the Media

We are excited about our new brand. But this is about how we can excite you, our customer. Without your responses and feedback we are just a brand. if we can delight your taste buds, can get your friends asking for more, can lift your braai repertoire and enhance your mayo lunches – then we are a brand that serves you…